Saturday, January 16, 2010

Social Networking

The struggling economy has made many small businesses look for more creative small business tools to help increase business. A good social networking tool will help increase profit. This can be anything from word of mouth to using an online SMS messaging service. Many small business owners are now using a text messaging service to their full advantage to help make their business successful.

Many small businesses, especially restaurants are finding that by using an online SMS messaging service can help keep their clients and employees informed on many different aspects of the business. There are so many advantages that this type of small business tool can do for a restaurant owner.

Along with running adds in the newspaper or other traditional methods of advertising, incorporating a SME marketing tool can also help advertising a business. This tool can keep customers informed in so many aspects of the restaurant business. When running certain food specials during the week one can send out text messages informing their regular customers one what days these dishes will be available at a special price. Many business owners find that this helps increase sales on days when business can be slow, such as certain holidays.

With the majority of people now owning cell phones and using them on a daily basis to keep informed with business and loved ones, it makes sense to use Scheduling Text Messaging to keep employees well informed on when company meetings are and also when something has changed in the work schedule. This cuts down on most of the confusion that can occur when food specials or the work schedule changes. With having employees that are better informed makes for a more organized staff and a smoother working environment. Because we all know that running a business, especially a restaurant can be a very fast paced environment that needs to work like a well-oiled machine.

Instead of adding clients and or customers to a mailing list, try adding them to your list for text messages. It helps in letting customers know what specials are being run that day. This service can also help them in making reservations. Not only can a customer make a reservation instead of calling and waiting on the phone for someone to pick up, this service can confirm or remind a customer what time his or her reservation is for. That has made using small business tools very effective when running a small business.


Monday, January 4, 2010

Increasing Business for a Pub

Opening an authentic Irish pub in the United States had always been a dream for my husband and me. We went to Ireland on our honeymoon five years ago and traveled for three weeks throughout the countryside. One of our favorite things about the trip was the traditional Irish pubs that we visited. He and I fell in love with the atmosphere of these small bars with their music, dancing and of course the wonderful Irish beers that were served.

After much discussion my husband and I quit our jobs and became small-business owners. The goal was to open our dream business of a Irish pub in the middle of the Midwest. Our family and friends thought we were crazy for doing this in a struggling economy and no prior experience in running a bar. So with a few heated discussions with family and friends we forged ahead in our endeavor.

Not only did we make sure that the food, entertainment and alcohol were truly Irish to draw business, my husband focused on the advertising. Since my husband was in advertising he knew that we had to have a great advertising strategy to make the Irish pub a success. He advertised on the radio, newspaper and even started our own website for the pub. He also made sure that we were using Scheduling Text Messaging to keep our employees informed when we needed extra help during certain days of the week.

The business took off better then we expected and we had many regular customers on our email list and were using SME marketing to keep our customers informed about drink and food specials. This also came in handy keeping the customers up to date on the entertainment that we have each night. Our college-aged customers really like receiving the text messages on upcoming events and drink specials. These small-business tools have helped our Irish pub to become one of the most popular spots to go in the city.

We are now using Scheduling Text Messages for our dart league at the pub. This helps to keep the dart teams informed on tournaments and the stats of each team. They love it and so do we. It has made our dart team a success and has increased our business dramatically with all of our upcoming events. Now after using this type of advertising tool for our Irish pub, our family is now believers that we could make our small business a success in a struggling economy.