Increasing Business for a Pub

Opening an authentic Irish pub in the United States had always been a dream for my husband and me. We went to Ireland on our honeymoon five years ago and traveled for three weeks throughout the countryside. One of our favorite things about the trip was the traditional Irish pubs that we visited. He and I fell in love with the atmosphere of these small bars with their music, dancing and of course the wonderful Irish beers that were served.

After much discussion my husband and I quit our jobs and became small-business owners. The goal was to open our dream business of a Irish pub in the middle of the Midwest. Our family and friends thought we were crazy for doing this in a struggling economy and no prior experience in running a bar. So with a few heated discussions with family and friends we forged ahead in our endeavor.

Not only did we make sure that the food, entertainment and alcohol were truly Irish to draw business, my husband focused on the advertising. Since my husband was in advertising he knew that we had to have a great advertising strategy to make the Irish pub a success. He advertised on the radio, newspaper and even started our own website for the pub. He also made sure that we were using Scheduling Text Messaging to keep our employees informed when we needed extra help during certain days of the week.

The business took off better then we expected and we had many regular customers on our email list and were using SME marketing to keep our customers informed about drink and food specials. This also came in handy keeping the customers up to date on the entertainment that we have each night. Our college-aged customers really like receiving the text messages on upcoming events and drink specials. These small-business tools have helped our Irish pub to become one of the most popular spots to go in the city.

We are now using Scheduling Text Messages for our dart league at the pub. This helps to keep the dart teams informed on tournaments and the stats of each team. They love it and so do we. It has made our dart team a success and has increased our business dramatically with all of our upcoming events. Now after using this type of advertising tool for our Irish pub, our family is now believers that we could make our small business a success in a struggling economy.